We know shopping for granite brackets online can be risky if you are duped by fake reviews.

Learn to tell the difference between legitimate online reviews and those written by someone who's being paid to sing a product's praises.

Fake reviews on a site selling granite countertop supports like granite brackets is not just unethical but dangerous.

The word we need to understand is:

Astroturfing is the practice of masking the sponsors of a message or organization to make it appear as though it originates from and is supported by a grassroots participant
It's not uncommon for manufacturers ask their customers to write positive reviews of their products or services on various websites or even ask for honest feedback. This review system is there to help the consumer but also help the manufacturer to understand how the service or product is being received. This is one of the wonderful things about shopping online is that you can get some very important input from others like you that have gone down the road you are about to go down, or even better, give you information on the investment you are about to make.

Some companies will offer a discount to leave a positive review. Click away, this company is not dealing with true reviews and could be lying about other things too, anyway there are websites that offer discounts without asking you for anything but their bussiness. But it can go deeper than that, website SEO marketers will use black hat tactics and masquerade as online as real consumers. The reviews appear to be real but as real as the Easter Bunny (sorry Kids). We will review the tall tail signs that reviews are for lack of a better word, fake.

What are the red flags that can alert you to look deeper at a companies reviews?

You can't please all the people all the time.
We want to see reviews that are good not bad, but we also want to see reviews that are great. But when we see all the reviews are great and only a very few are good then you better start searching for the bad reviews because if you can't find any that point out a bad experience or a problem than you are witnessing either granite brackets made from solid gold and given away or you are not getting the truth about the granite bracket or the manufacturer.

5 out of 5 stars can't be bad!

If Disney World can't do it chances are either can we.
Amazing ratings for a granite bracket or the service that you get should be high, lets face it if it's low, you need to keep looking. But what if it's the 5 star granite bracket? What if there is only 3 reviews? Well yes a 5 star bracket or countertop support system and the service being the best we have ever had could be true - My Mom and Dad gave us a five star rating and so did Jim my faithful warehouse worker. But what if there are 121 reviews and the granite countertop support system and brackets all got 5 star reviews? Well you are looking at a granite bracket fallen from the hands of Zeus molded and shipped for free from the highest point of Mount Olympus. Or the reviews are not what the apiary to be - 5 star.

The sales pitch review is like porn; I can't name it but I know it when I see it.

No one speaks of the new purchase of granite brackets like it's the best thing since getting your first bike at Christmas.
I am not going to spell this out. Instead I will use a real review from one of the suspicious granite bracket sites out there.

The brackets are certainly heavy duty and mount easily. Mine arrived very quickly and we packed very well. I was impressed. Easy to install and super strong too. Customer service was top notch to say the least. You will not regret this purchase.

Well Darryle really loves this company and wants to cover every aspect of a good sales pitch. Look I am not saying this alone has to be a fake review, so look further and I bet there are a lot of perfect sales reviews.

No one is perfect and we can all learn from our mistakes, but only if we listen.

Every granite bracket I have made could be better. It's a fact. But all in all The Granite Bracket Shop makes some very high quality granite support brackets. And as hard as we try, we mess up. And as much as we push to do the best for our clients, every client is an individual and so we can miss the mark for that individual, but we want to know about it so we can do better and improve in our manufacturing, sales, and client service. But when you see all the reviews are without anyone complaining or suggesting how we could have done better, well than you have just woken up in communist North Korea or you are being lied to by a manufacturer of granite brackets. The saddest part here is that this manufacturer is playing a very dangerous game because the granite bracket is something is built to make something dangerous (granite overhang in your home) safe.

But the best way to buy granite brackets are still reviews but remember that not even Disney gets 5 out of 5 stars. But just so you know I give Diseny 5 stars!

Written by Peter Cockram